HOW WE WORK
Running ads to a site that leaks leads, or posting daily to an audience that has nowhere to land. We fix that order.
Toys on the floor, needle still moving.
Why in this order?
Traffic is the last thing we touch, not the first.
It's definitely the exciting part, its often what we read the most about (what to post, how often, what times to post etc.), but it costs money, and you don't want to invest before fixing the basics.
So we fix the backend, then build the content that fills it, then pay to send people there.
Every month we work together, you'll see exactly what moved and why.
YOU WON'T BE DOING THIS ALONE
A weekly call, in your calendar, for four months.
We built FoundHer because the hardest part of building a business as a mom isn't strategy, it's that nobody's checking whether the needle actually moved this month. We are.
The Four Steps
Four months, and you own everything we build
the site fixes, the content, the templates, the ad data.
If you want to keep going after that, we'll talk about a retainer.
If you want to run it yourself from there, you'll be able to.
Think of us as your business partner.
The Audit
Free before you commit
The Backend
Month One
The Content
Months 2-3
The Traffic
We go through your site (if you don't need a site, we don't force one on you), your funnel and your nurture sequence, your core offer and show you where the leads are falling out.
You get the findings whether or not you work with us. If the audit shows you don't need us yet, we'll tell you that.
This is the unglamorous month. Site fixes, booking flows, forms, email capture, strengthening your offer (sometimes more product development), the sequences that follow up while you're doing bath time.
The rule we work to: anyone should be able to complete what they came to do in three or four clicks.
NB:
One four-hour shoot day.
Honestly, the most exciting day.
We come to you, we bring the shot list, you don't style a thing.
From that day we build a month of content: reels, carousels and statics, delivered in posting order with captions written, scheduled and ready.
Plus templates so you can keep going without us, should you choose to.
Month Four
Now we put money behind it. Ads run to a backend that converts and content that's already proven.
You get a metrics review at the end, what worked, what to cut, what to do next quarter.
Based on which business phase you are in, the above order may change.